Accurate Representation
Misleading imagery or exaggerated descriptions generate bookings but guarantee disappointment. Update photography annually, disclose limitations proactively (accessibility, distances, proximity factors), and describe your property honestly.
Guests who know what to expect arrive satisfied; those who discover omissions arrive disappointed.
Promise Fulfillment
Deliver every stated commitment. Avoid trust-breaking practices:
- Prematurely closing advertised all-inclusive services
- Introducing undisclosed fees or charges
- Misrepresenting distances or travel times
- Failing to deliver promised amenities or services
Transparent communication and consistent execution transform satisfied guests into credible ambassadors.